57: What Your Human Design Says About Your Business with Keolani Young
The personality test you'll actually do something with.
When people in my life started asking me about human design, my explanation was… “it’s like Myers-Briggs but make it astrology?”
Obviously this was very wrong.
So I did what any self-respecting squirrel-brained podcast host would do: I booked a one-on-one reading with an actual expert, had my mind quietly blown, and then immediately invited her on the podcast to explain everything I couldn’t.
Enter Keolani Young — human design guide, mentor, and the woman who looked at my chart for five minutes and went, “of course she’s a 1-3. This makes so much sense.”
Whatever that means (don’t worry, Keolani is going to tell you).
Rapid-Fire Squirrel Brain Questions
Here’s what we learned about Keolani in her round of squirrel brain questions:
What she’d gather like a squirrel: Recipes. Specifically signature recipes. She has a notes app full of breads, brownies, and scones she is perfecting one little tweak at a time that makes the most difference. Her iconic Swedish cinnamon rolls called Bula that take 12 hours to make and yield approximately 70 rolls is her current go-to fav. She just texts her LA friends and asks who wants cinnamon rolls, this is the exact definition of being a villager to have a supportive village.
If she got a phrase tattooed on her face: “Relax.” This is a note to herself, but also as a public service announcement to everyone who sees her. Because everything is better in a relaxed state.
What would be in her museum gift shop: A custom blend of tea, herbs, and crystals, brewed Harry Potter-style based on exactly what your body needs to harness your energy.
Her walkout song: “You Get What You Give” by New Radicals. She almost considered My Chemical Romance.
Okay, So What Even IS Human Design?
I’m going to explain it to you like if you were me before I knew what it meant:
Human design is a self-awareness system. You enter your birth date, time, and place, it spits out a chart, and that chart gives you an energetic blueprint for how you’re designed to operate in the world.
Think of it like buying a car and actually reading the manual, except you’re the car. The car is you.
It stems from Western astrology, the chakra system, Kabbalah, and a few other systems, so there’s layers to it, but it’s also completely practical. And before you come at it with “this could apply to anyone” energy: human design is meant to be delivered one-on-one, not generalized in a caption. The real magic is in the specificity.
Keolani’s whole thing is: don’t just believe it. Experiment with it. You’re not supposed to absorb your type and let it become a new personality type. You’re supposed to try it on, see what fits, and validate it for yourself.
(And for what it’s worth — every single thing she told me in my reading felt aligned.)
The Five Types — Which One Are You?
There are five human design types, and each one comes with a different energetic blueprint, strategy, and signature theme.
Here’s your cheat sheet:
1. Manifestors The initiators. The only type designed to take action independently without waiting for external cues. Creative powerhouses who work in surges of energy followed by rest cycles. Their signature theme: peace. Famous manifestor? Frida Kahlo.
2. Generators The builders. Methodical, magnetic, and here to master what they love. Generators generate energy toward the things that light them up — and that energy is contagious. Their signature theme: satisfaction. Famous generator? Oprah. Also me. Also Keolani. We’re in good company.
3. Manifesting Generators Also builders, but make it electric. They move fast, skip steps, and bring efficiency and innovation to everything they touch. Their signature theme: satisfaction. Famous ManiGen? Beyoncé. Hillary Clinton. Tony Robbins. The group chat is popping.
4. Projectors The advisors. They’re not here to do as much as they’re here to see. Projectors are gifted at reading energy, spotting inefficiency, and guiding others toward what’s actually aligned. Their signature theme: success. Famous projectors? Barack Obama. Marilyn Monroe.
5. Reflectors The evaluators. Only 1% of the population. No defined centers — fully open, fully absorbing the energy of their environment. They’re the barometers of the world. Their signature theme: surprise. Famous reflector? Sandra Bullock. Florence Nightingale. A very exclusive club.
(I did pause to Google Queen Latifah’s type mid-episode. She’s a ManiGen. Felt important to share.)
The Six Lines — Your Conscious vs. Unconscious
Your profile is made up of two of these six lines — the first one is your conscious personality (what you project), the second is your unconscious (what everyone else sees). Together they describe how you move through the world and how people experience you.
I’m a 1-3. Keolani is a 6-2.
Here’s what that means for all of us:
Line 1 — The Investigator Foundation builders. Trusted authorities. These are the people who research everything before they share it, who build security through knowledge, and who attract clients who want stability and someone they can genuinely trust. Peak “let me make sure I have the full picture before I say anything” energy.
Line 2 — The Natural The natural genius who struggles to see their own gifts. Second lines aren’t here to study their way to expertise, they’re here to exist in their zone of genius and let others call it out. They’re incredible at seeing potential in other people, which is probably why they attract clients who want to understand and share their own gifts more easily.
Line 3 — The Pioneer Trial and error. Experimentation. Discovery. Third lines can feel like they’re making mistakes constantly — but they’re actually here for that process. That trial-and-true knowledge makes them the person to go to when you want real, tested, it actually works results. In business: money, growth, practical success? Go find a third line. (My program is literally called Success Story. I did physically nod when she described this one.)
Line 4 — The Networker The connector, the influencer, the friend of everyone in the room. Fourth lines are gifted at building intimacy and rapport, getting messages across, and creating communities people actually want to be part of. They often crush it with affiliate programs because connecting people is just… what they do.
Line 5 — The Fixer The problem solver. The messenger. People tend to project onto fifth lines — they see them as the expert, the authority, the one who has the answer. And when fifth lines can actually deliver on that projection? Big success. The key is staying grounded in what they can genuinely deliver so the pedestal doesn’t become a trap.
Line 6 — The Role Model Six lines live in three stages. Up until their Saturn return (~age 30), they move through life like a third line — tons of trial and error, many lives lived, chaotic twenties that make for excellent stories. Then they go “up on the roof,” develop wisdom from all of it, and eventually step into the role model phase: leading through embodiment, attracting people who want to step into a new version of their life.
So What Do You Actually Do With This?
Here’s Keolani’s homework for you, and it’s less of a to-do and more of an awareness experiment:
This week, observe your energy.
That’s it. Journal it, voice note it, whatever your format is. Just start noticing:
What tasks give you energy?
What tasks drain you?
Where are you procrastinating, avoiding, or feeling flat?
Those patterns are data. And that data tells you where to make shifts — not blow-up-your-whole-business shifts, just small, intentional adjustments that bring you more into alignment with how you’re actually designed to operate.
Keolani said this I literally haven’t stopped thinking about:
“Human design is giving you the opportunity — and for some people, the permission slip — to pay attention to yourself.”
We’re out here following everyone else’s blueprint. The viral hook creator’s strategy. The social media expert’s posting schedule. The successful author’s morning routine. And we keep wondering why it feels off.
Your design is already there. You just need to look at it.
Working With Keolani
Whether you come with a specific problem (burned out, offers feel draining, something in your business is just off) or you’re simply human-design-curious — Keolani does it all.
She offers one-on-one deep dive readings and three-month coaching programs where she uses your design as an advisor, not a rulebook. The goal isn’t to tell you what to do. It’s to reduce what’s draining you, restore your energy, and then build from there.
She’s also leaving a special discount for listeners below — so grab that, obviously.
Find her at kaolaniyoung.com or on Instagram and TikTok @kaolaniyoung.
Point of the Story
Human design isn’t your authority. You are your authority. Human design is just the map, .
Now go pull your chart, bestie. 🌀
KEOLANI LINKS
— Follow Keolani on Instagram, Threads, and TikTok
— Check out her website
— Get your free advanced Human Design chart
— Save $25 on a 1:1 reading: Legacy Human Design Reading
— Listen to her podcast, Great Measure Podcast
— Keolani’s walkout song
BTL LINKS
— Use code “MILLIONAIRE” for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Follow Broma Bakery
— Sara’s episode on Keolani’s podcast
This episode was edited by Adrienne Cruz.