40: Should You Display Pricing on Your Website or Not?

The aggressive pep talk you needed to hear today

Nov 06, 2025

Me if one more person asks whether or not they should put their pricing on their site: 🧍‍♀️➡️🚪➡️🌱😵

(You’ll understand that emoji sequence when you listen!)

Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It’s working. I’m MAD.

So let’s settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!

The Question That Rage Baits Me Every Single Day

I don’t know why this question specifically sends me into a rage. Maybe it’s the ADHD. Maybe it’s the impatience. Maybe it’s because I can’t stand when information that should be easily accessible just... isn’t there.

But I think the real reason this bothers me is that as a mentor, I’m constantly trying to fix the negative money mindset of my students.

And as Website Girl, I want your website to be as easy to navigate as possible.

Not putting your pricing on your site is setting you back. That is going to be the reason somebody chooses your competition over you!

When Side Character (my partner, for those new here) heard me ranting about this, he was like, “But aren’t they just asking a genuine question? Aren’t they just curious?”

And I was like, “No, they’re rage-baiting me.”

And he was like, “But are they rage-baiting you or are they actually asking?”

You know what? Maybe it’s fair that some people are genuinely wondering. But this is like the Em dash ChatGPT thing all over again — people posting controversial takes just to get reactions in the comments.

It’s engagement for the sake of engagement, and I don’t get it. Don’t you want the right people engaging with your stuff?

Primary Reason to Include Pricing: Pre-Qualifying

There is one primary reason to include pricing on your site: pre-qualifying.

By prominently placing your pricing on your website, you’re going to save yourself soooo much time pre-qualifying your leads.

Here’s how:

1. It automatically repels anyone who can’t afford you.

If you don’t want to put your pricing on your site because you don’t want to automatically repel anyone who can’t afford you, your scarcity mindset is telling you: Maybe I can convince them. Maybe it won’t be that bad. Maybe I can still work with them anyway. I don’t want someone to not want to work with me because I’m too expensive.

Yes, you do. You DO want to repel people who can’t afford you.

Would you like me to say that again? I feel like I need to say it again.

You don’t want to work with someone who can’t afford you.

If they’re spending their last dollars on you, they’re going to nitpick and be up your ass about everything. It’s going to be very unlikely that they’re happy with the final product unless they genuinely believe spending their last dollar is 100% worth it.

And if that were the case, they wouldn’t identify as somebody who can’t afford you — they would just confidently hire you.

When you don’t repel people who can’t afford you, you’re doing yourself and them a disservice. You’re wasting your time and theirs going back and forth.

2. It limits the back and forth of inquiry emails.

When people are constantly emailing you, asking about prices, getting you excited, only to ghost you when they can’t afford you, not only is this discouraging, but it’s also going to make you second-guess your pricing and your value.

When you don’t put your pricing on your site because you think “they’re gonna think I’m expensive,” the real problem is that we need to identify as somebody worthy of that price. Somebody who doesn’t want to work with people who don’t value them.

You want to work with people who have already opted into you before they inquire.

3. It makes sure you only attract the clients you want to work with.

When somebody lands on my site and sees my prices start at $7,900, if they X out because they can’t afford it, that is completely fine.

I’m not shaming you or faulting you for that.

It doesn’t even necessarily have to mean you don’t have the money for it. Maybe you just don’t value website copy at $7,900. Maybe to you it’s worth a $300 template. And guess what? I have one of those too!

I’m also not upset about it because I can only afford (time-wise) to work with a certain number of people anyway!

The Fuck-Ass Man Theory of Client Selection

If you consistently work with people who are spending their last dollar on you, or who you’re adjusting scope for just to desperately get anybody to work with you, you’re not going to have room to actually serve the people you want to serve.

Let me give you an analogy.

If I described all the traits of a fuck-ass man to you — doesn’t listen, doesn’t text back, cheats, all the fuck-ass man traits — and told you “This is Side Character,” would you let me date him?

No. You would say, “Sara, don’t settle for that man. You’re so funny, so cute, so successful. Why would you settle for him?”

I wouldn’t. That’s why Side Character is the best person on the planet.

That is the relationship you get to have with your ideal clients if you stop settling.

But if you settle for the fuck-ass man version of a client, you’re just going to accept the first person who comes along because “a client, thank God!” — and you’re not gonna leave room for the person that’s actually going to value you.

Think about making a Hinge profile. If you don’t want to date a conservative man, you’re going to put your political views on there so everybody knows.

If you don’t? Fish Boys with MAGA hats are going to like you, and it’s your own fault.

Same with having a child — you better put “has kids” on there, or you risk dating somebody who’s not interested in dating a mom.

If you want to attract the people you want to work with, putting pricing on your site is one way to do that.

Eliminating Pricing Debates and Making Future Clients Happy

When you prominently display your prices, it removes pricing conversations spent in defense mode. Nobody’s arguing with you. You’ll likely never have to discuss whether your prices are justified because you’ve confidently posted them publicly.

But when pricing conversations are private, people assume there’s wiggle room and try to barter or ask for discounts.

Addressing your pricing also makes future clients happy. You’ve been in this situation: scrolling through someone’s site, loving everything, thinking they could be the answer to your prayers — only to get frustrated when you can’t find anything about how much they charge.

That is so annoying.

Put yourself in their shoes. Would you inquire without knowing the price? Probably not. You want to at least know the range.

Recently, I was researching wedding photographers for a client’s website. I immediately X’d out of websites without pricing.

And I noticed pricing does a lot to position you.

I’ve seen sites with great copy, portfolios, testimonials — then I get to pricing and they’re charging $2,000 for something that should be $10,000. Now I’m wondering what’s wrong with them.

If they don’t have pricing? I’m wondering: Are you super experienced or did you start your business yesterday?

By putting your pricing, you’re not only giving expected information — you’re positioning yourself to attract a specific kind of client.

If you look at my website and see prices start at $7,900, you know I’m a good website copywriter because everyone else’s pricing is probably significantly lower.

Debunking All Your Objections

As a website copywriter, I have these conversations all the time. Every single time, I advocate for displaying your pricing because I want your website to convert. I want you to get good clients and not waste your time.

Objection #1: “But what if I want to raise my prices?”

How about you just raise them? It takes 0.4 seconds to change one number and click publish.

Nobody is stalking your site thinking, “Oh my God, her prices were $7,900 yesterday and today they’re $8,250.”

You can raise your prices whenever you want. Plus, Google loves frequently updated websites, so raising your prices boosts your SEO.

Objection #2: “What if my client wants something beyond the scope?”

Two ways to address this:

First: List prices as “starting at.” This implies situations where the service costs more. I say my prices start at $7,900 for a seven-page website. Most clients want more pages. When I say “starting at,” it’s obvious a 30-page website isn’t still $7,900 — it’s probably $30,000.

Second: Have a list of add-ons displayed on your site or sent via email as a services guide or pricing guide.

You can also chat about scope on the discovery call and include additional fees in the proposal. I like to talk about pricing on the call. I never want somebody to wait for pricing on a proposal — that’s how you get ghosted.

Objection #3: “I’m scared people will copy my prices.”

If somebody charges the same as you, why should that matter?

If you’re nervous about a competitor with the same pricing, your problem isn’t about pricing. It’s about not realizing how valuable you are.

If you think price is the reason clients should choose you over the competition, we need a different conversation.

They should choose you because of YOU. Your style. Your copy. What you say you’ll do. Price should not be the only factor.

Is there nothing that sets you apart beyond your price?

Also, if Suzy Q. Photographer charged $9,900 and you want to look better, charge $10,300. If somebody’s gonna pay $9,900, they probably have money for $10,300.

Objection #4: “I don’t want to display prices, but I don’t want customers annoyed.”

You have options:

Put a “starting at.” Put a range like “clients typically spend between X and X.” You could have a pricing guide — though I think making people opt into an email list just to get pricing is stupid. I don’t want your emails. I’m trying to see how much you charge.

If you don’t want price shoppers and won’t give pricing unless they subscribe to your list, that’s fine. But you have to be okay with them not inquiring.

Point of the Story

Put your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!

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